— The Freedom Route —

For creative female freelancers ready to build a business that doesn't rest on one thing.

Whether you're ready to build new income streams, or you want to steady and refine the business you've already got first, you're in the right place.

Find your route

You probably went freelance for freedom. But a few years in, your whole income ended up resting on one thing.

Nowadays you're offering one skill (copywriting? SEO? Editing?) or even one type of work. In short: you're one slow month away from a wobble.

Maybe you're booked but stretched thin, every penny tied to an hour you work. Or maybe you've already built something solid, and you can feel there's something bigger available - you're just not sure what (or how to get there).

Either way, you know that relying on a single source of income stopped feeling safe a while ago.

Inside The Freedom Route

Here, we help creative women like you

Stack new income streams

Build beyond the work you trade your hours for - coaching, products, community, events and more.

Earn while you sleep-ish

Turn the skills and knowledge you already have into things that keep working when you're not at your desk.

Design a life-first business

Build a business around your real life, with the security of never resting everything on one source.

Reclaim the creativity

Find your way back to the freedom, confidence and creativity you started freelancing for.

What if your business gave you options, instead of asking you to pick one lane and stay in it forever?

Ways to work together

Pick the route that fits where you are.

From a single focused hour to six months of 1:1 support, here's how to build with me.

1:1 Coaching

The Rebuild

Three or six months of intimate 1:1 support to turn your single income stream into a portfolio career.

Membership

Momentum

Affordable monthly coaching, accountability and community for female freelancers.

Digital tools

The Toolkit

Shortcuts, tools and templates to make freelance life easier - built because I needed them myself.

Retreat · Fes, Morocco

The Atlas Retreat

Five days in Fes with a small group of female freelancers. Strategy in the mornings, Morocco in the afternoons - and a proper plan for what you offer next.

Ready when you are

Ready to build a business that stands on more than one thing?

Start with a Portfolio Career Power Hour - a focused 60 minutes where we map your next income stream, choose where to start, and turn "someday" into a plan.

Book your Power Hour
Editorial portrait of Georgie by a sunlit window

Hi, I'm Georgie

Writer. Coach. Portfolio-career builder.

After years of building a successful six-figure creative business, I found myself burnt out and craving more life in my life. So I started unpicking the pieces - refining my offers, redefining my version of success, and slowly building beyond the writing that started it all.

These days my income comes from several places: writing, coaching, digital products, tools I built myself, a membership, events. None of them could sink me on their own, and that's the whole point.

Kind words

I now believe I'm worth what I'm charging, likely not charging enough, and have summoned up the confidence to present myself to the professional world from that viewpoint.
Whitney WellmanMarketing agency owner
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If you're building a business and a life - and want both to feel good - this is for you.